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Fire fighting equipment and methods have improved tremendously since 1851‘ Today, with fire risks everywhere higher than ever before, reliable machine and trained men in strategic locations have reduced the danger of loss of lif

and property to a minimum.

Today, only in museums will you find an old horse drawn aerial ladder trucl with its ladders of Douglas Fir. But everywhere you go, you’ll find th familiar La France cab—ahead—of—engine aerials with their powerful, motox operated steel ladders ready to swing into action. As in the past, La Franc continues to supply fire prevention and fire fighting equipment second to none La France congratulates you, Charlottetown, on your Centennial. Good Inc]

in the years to come.

LAMMENGINEW FUAMIIQLMITEI

195 OLD WESTON ROAD, TORONTO 9. THE WORLD’S FINEST FIRE ENGINES