. ;.~ ..}‘..?i.¢m6fiiard N DIRECTORY

FOREWORD

N January 2nd 1937, a new firm was established and duly regis- tered under the laws of Prince Edward Island. This firm is known as PRINCE EDWARD ISLAND ADVERTISING AGENCY. As the name implies, this firm will deal entirely in advertising in all branches, i.e. creating, publishing and acting as brokers in effective advertising media.

It is an indisputable fact that effective advertising pays dividends, but unfortunately, merchants and manufacturers waste thousands of dollars annually on advertisements which do not produce desired re- sults. There are many reasons why their advertisements do not bring results. Possibly they'are not advertising in the proper media to reach the desired buying public. Possibly their advertisements are not written effectively. It is the duty of the advertising agency to study the local marketing conditions and to advise its clients as to the best methods to obtain results.

Many advertisers are of the opinion that a service of this nature increases their advertising costs. This idea is not entirely correct as the publishers pay the advertising agencies a commission on all space contracted for by them in the interests of their clients. The advertising agency may advise spending more money on advertising, or more money to be spent on cuts, but they know just how much money each advertiser should spend in proportion to the volume of business which is transacted annually by the advertiser.

We would be very glad, at any time to talk over your advertising problems. May we be of service to you 9

In producing the Charlottetown and Prince Edward Island direc- tories, we do not claim them to be the most effective media in which to advertise; we are merely filling a long felt need of local business houses and we are grateful to the advertisers for their financial support in making these directories a success.

We do not claim to be infallible but we can assure the subscribers that every care has been taken to make these directories the most complete and accurate directories ever produced in Prince Edward Island.

Again let us thank the advertisers for their unhesitating support in making their desire a realization.

O W. H. HINTON PRINCE EDWARD ISLAND ADVERTISING AGENCY