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ADVERTISING

pays dividends

~OLOR, judiciously used, is an important fac-

tor in making a piece of selling literature

attractive. Yet, color for the sake of at- mosphere, is the bane of color in advertis-

ing. Its use is mostly a matter of good

taste and knowledge of what color will accomplish. Wisely directed it can be made to direct and center attention, or it can be made to create greater harmony between copy and design. But the greatest value of color is to make clear, plain and more lifelike the goods you are advertising. This conception of the use of color to lend force and “punch” to advertising is here admirably demonstrated. It adds the last touch.

Lei as assist you in /)Ildgl‘[illg your advcriising appropriation

Prince Edward Island Advertising Agency

BOX 401 ' CHARLOTTETOWN, P.E.I.