€ffecfive 
     
    
   
   
    
     ADVERTISING 
     
    
   
   
    
     pays dividends 
     
    
   
   
    
     ~OLOR, judiciously used, is an important fac- 
     
    

    
     tor in making a piece of selling literature 
     
    

    
     attractive. Yet, color for the sake of at- 
     
     mosphere, is the bane of color in advertis- 
     
    

    
     ing. Its use is mostly a matter of good 
     
    

    
     taste and knowledge of what color will accomplish. 
     
     Wisely directed it can be made to direct and center 
     
     attention, or it can be made to create greater harmony 
     
     between copy and design. But the greatest value of 
     
     color is to make clear, plain and more lifelike the 
     
     goods you are advertising. This conception of the use 
     
     of color to lend force and “punch” to advertising is 
     
     here admirably demonstrated. It adds the last touch. 
     
    
   
   
    
     Lei as assist you in /)Ildgl‘[illg your 
     
     advcriising appropriation 
     
    
   
   
    
     Prince Edward Island Advertising Agency 
     
    
   
   
    
     BOX 401 ' CHARLOTTETOWN, P.E.I.