CHARLOTTETOWN DIRECTORY 133 
     
    
   
   
    
       
     
    
   
   
    
     R 3r ad'fi'mx OX Guam», 
     
    
   
   
    
     that every diamond at ...Birks... may justify 
     
     the Birks tradition of quality . . . exacting experts 
     
     first assure themselves of the flawless purity and 
     
     brilliance of each stone before it is acquired. 
     
     Whether the diamond selected be a magnificent 
     
    
   
   
    
     or modest one, it may be purchased . . . here . . . 
     
     with perfect confidence in its beauty and value. 
     
    
   
   
    
     BIRKS 
     
    
   
   
    
     Diamond Merchants mam“. 'N. '5.