Legislative Assembly

L. George Dewar: I was just wondering; you are missing quite a large part of the business life in Canada when you don’t put it in the Financial Post.

Honourable M. Lorne Bonnell: The Financial Post. We have also selected the Reader’s Digest, and we have it in French and English, and I would like to pass along, Mr. Speaker, a copy of the Reader’s Digest with an ad there as well. We are advertis- ing in Eberznch because we find that a lot of our tourist trade comes from the province of Que .

Walter R. Shaw: That's right, that’s right. Honourable M. Lorne Donnell: And we are advertising in both languages.

Walter R. Shaw: In all these publications, Mr. Minister?

Honourable M. Lorne Bonnell: No just in the Reader’s Digest, and I think in MacLean’s Magazine as well, but only the papers that are well known in the province of Quebec.

Walter R. Shaw: Pardon me, Mr. Minister, pardon me if I don’t get up. Honourable M. Lorne Bonnell: That’s right; I’ll pardon you anything.

Walter R. Shaw: It is not disrespect. Do you think that that approach to Que- bec this year with the Expo will secure the same returns as it would in a normal year? I don't know, I just wondered what your thinking is about that?

L. George Dewar: He is getting 75% more response.

Walter R. Shaw: Yes, but that’s general. That is something we don’t know of course, I just wanted to get your views on it.

heel; George Dewar: What about Quebec? What response are you getting from Que .

Honourable M. Lorne Donnell: I have it right here, just a minute. We had 233 more inquiries from our French advertising than we had in other years for the month. We had 73% more adult inquiries all over, French and English, and 68% more children inquiries than in other years. It is the biggest boost and last week I understand it is up 80% over last year.

Now there is one thing, Mr. Speaker, to t tourists to come here, but it is an- other thing to kee them here, and it is still anot er thing to have them come back here another year. So or that reason we are doing what we can to bring them here and I think this year, being Expo year, that we are liable to find a lot of people from West- ern Canada, and from Western United States who will come as far as Expo and get tired and the crowded conditions of Ex and they will come the rest of the way East to see that beautiful Prince Edward Is and that we all love so well.

Walter R. Shaw: I trust you are right on that, Mr. Minister.

Honourable M. borne Donnell: Now when we have them here we must ive them good accommodations, we must give them good food. but we must give t em something to do, and for that reason I am encouraging all private enterprises to start up anything that is of a tourist attraction whether it be animal farms, whether it be gel-tit events, whether it be golf courses, whether it be a wax museum, zoos, or any-

mg . . .

Walter R. Shaw: Madame Toussard.

_ Honourable M. Lorne Bounell: Madame Toussard, yes. I thought it might be nice to have the Fathers of Confederation in wax and perhaps set up in this building With perhaps the Leader of the Opposition and the Premier sitting there looking on.

Walter R. Shaw: Take a lot of wax to cover me. (Laughter).

.Honourable M. Lorne Donnell: Well I don’t know we could dip you in it and leave it hollow. (Laughter) But at any rate, Mr. Speaker, we are encouraging priv-

—287—