There was usually one woman hired as help. For many years Ella Wilson , formerly of Selkirk , worked at the Bay View Hotel. Ella recited a poem she made up about her time at the Hotel: (88) The Big MacLaine That used to reign The Monarch Down the Bay With reckless books And reckless looks He charged them All the same Big MacLean The MacLaine's stopped running the hotel around 1930, at which time it was taken over by Frank Warren . Tourism was only in the beginning stages of its development at this time. Although an "Innkeepers Association" had been established in the 1930s, the PEI Tourist Association was not founded until the 1950s, and the Tourism Industry Association, not until the 1970s. (89) It was not until the 1960s that Tourism was actually looked upon as an Industry . Betty MacCallum , formerly of Moncton, New Brunswick , came to PEI for a vacation with her mother and sister in 1936. Betty's father who was editor of the Moncton Transcript newspaper placed an advertisement in the paper relaying that his wife and daughter would be taking a vacation and were seeking accommodation on the Island for a summer visit. Forty-two businesses from the Island responded to this ad. Betty's mother decided to stay with Mrs. Leo Murphy who operated a tourist cottage in St. Peters . She ( Mrs. Murphy ) wrote e a very explicit letter saying that it was a new cottage, she was a registered nurse, and that the mattresses were the very best. She also explained that there was a pond behind her house that you could fish trout in, there was a Bay that you could swim in, and a few miles away there was a beach. She also told us there was a church right next door and one across the Bay. Anyway, it was quite a fascinating letter and we thought, well, we'll go therefor a visit. We went for the summer and it was great. We thought St. Peters Bay was just about the best place we'd ever been. (90) Betty recalled that " Mrs. Murphy and Simeon MacNeil met us in Charlottetown and drove us to St. Peters ." (91) Betty met her future husband that summer, returned the following summer to get married, and is still living in St. Peters Bay sixty-five years later. 139