Bringing in the Dempsey Fight expanded within a year. It sports a picture of a deluxe Deforest-Crossley radio, flanked on either side by an impressive list of radio equipment manufacturers being handled by The Island Radio Company . The banner now was in gothic script. Shortly after Dad took on the Deforest-Crossley dealership, a com¬ petitor appeared on the scene. The Marconi Corporation appointed James A. Gesner as its dealer. Jim Gesner had a welding and vulcanizing business. In another few years he was to play a leading role as Dad 's competitor in the broadcasting business as well. 35